Job Information
Abbott Marketing Manager in Hong Kong, China
Primary Job Function:
Oversight a marketing team to take over responsibilities for brands development, which shall manage demand forecast, promotional campaigns, product launch & educational events.
Seek the new product opportunity and increase the market accessibility.
Core Job Responsibilities:
List primary tasks or activities this job performs on an ongoing basis and is critical to the successful performance of the job.
Manage a marketing team.
Consolidate and provide the strategic direction for all product portfolios.
Evaluate the practicality and potential of new product and market developments.
Coordinate the development of marketing strategies, advertising and promotion programs and ensure their execution.
Analyze market trends and sales potential; issue monthly proposed forecast with suggested action plans to achieve the proposed forecast.
Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.
Develop methods of field-test on merchandising programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments.
Review the performance of existing product sales by territory and customer as appropriate, submit recommendation for change in the marketing plan to remedy the situation.
Develop promotional materials and marketing programs in accordance with cycle product promotion.
Organize new product launch and all related activities including clinical trials, seeding programs and detailing cycles.
Identify new marketing opportunities through routine joint visits with field force.
Provide technical/academic information to assist field force on product promotion and handling competition.
Develop training materials and conduct refresher-training courses to field force.
Communicate with headquarters with respect to product development.
Development of Multiple Channel Engagement platform to help the field team.
Report any product quality complaints and adverse events to Quality Assurance and Affiliate Safety Representative respectively.
Minimum Education:
- Bachelor’s Degree in Marketing or related disciplines.
Minimum Experience/Training Required:
10-12 years of product management, marketing experience preferably in healthcare sector. OTC marketing experience is an advantage.
People management experience is preferred.
Strong analytical mind to resolve business challenges and able to work under pressure.
Strong sense of responsibilities, self-motivated
Passion for the business and willing to go for extra mile.
Good communication skill
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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