顧客コミュニケーション プログラムと自動化の開発と実行をサポートしていただきます。

Salesforce Marketing Cloud でカスタマー ジャーニーとデータ自動化を構築し、新しい顧客データイニシアチブの展開、CRM キャンペーンの開発など、HP カスタマー ライフサイクル ジャーニーの管理を担っていただきます。

HP の顧客ベースを拡大することを目的として、日本およびグローバルチーム (プラットフォーム、分析、CRM、データ) 内の関係者と緊密に連携して、HP の日本の顧客向けに自動化されたタッチポイントのエコシステムを開発していただきます。

• 顧客統合、顧客データマッピングを通じて日本HPの開発と導入をサポートし、CRMプラットフォーム機能の効果的な使用を可能にして、顧客の獲得、顧客価値、成長を改善し、顧客の減少と顧客離れを削減します。

• CRMデータアーキテクチャ、分析、ビジネス関係者と提携することで、Salesforce Marketing Cloudで広範かつ効果的な顧客データ統合を実現します。

• 社内 SME として行動し、CRM、マーケティング オートメーション、Salesforce Marketing Cloud を提唱します

• 協力して強力な利害関係者関係を構築し、他の関連チーム、機能分野、外部ベンダー間での相互コラボレーション

• 電子メール、プッシュ、SMS、広告オーディエンス、CloudPages を介したフォーム/Web ページの作成など、Salesforce Marketing Cloud のマーケティング自動化機能の日常的な管理と実装を実行します。

• APJ インスタンスとプロセスで SFMC を維持し、データの整合性と効率を確保します。

• エンドツーエンドのテスト、HTML、AMPscript を通じて、高度にパーソナライズされた電子メールを構築、テスト、展開、実行します。

• 日々の自動化、キャンペーン開発クエリ、SQL を使用したデータの複雑さ、およびキャンペーンの構築とテスト中に特定された問題のトラブルシューティングにより、キャンペーン スペシャリストや関係者を支援します。

【必要な経験】

• ビジネスレベルの日本語と英語が必須です。

• Salesforce Marketing Cloud (推奨) などのマーケティングオートメーションプラットフォームを使用したエンドツーエンドのキャンペーン管理の経験。

社内および社外の関係者とのプロセスの計画、開発、実行、パフォーマンス、プラットフォーム運用の監督と開発、キャンペーン実行の管理など。

• メール チャネルやその他のインバウンドおよびアウトバウンド チャネル (オンサイト、プッシュ、SMS、デジタル広告、コールセンター、営業担当者など) を通じた大規模なダイレクト コミュニケーション プログラムの開発と実行をリードした経験

• ダイレクト マーケティング等の経験、HTML および AMPscript の知識があることが望ましい。

• プロジェクト管理経験

• SQL の知識、経験

• ダッシュボードの開発と自動化、キャンペーン分析、関係者レポートをサポートするためのデータ分析とキャンペーン後のレポート作成の経験。

【応募書類】

職務経歴書（日英）

About this role:

In this role you will support the development and execution of Customer Communication Programs and Automations in Japan. You will play a hands-on role in building customer journeys and data automations in Salesforce Marketing Cloud and contributing to the management and support of the HP customer lifecycle journey, including but not limited to the deployment of new customer data integration initiatives, developing CRM campaigns and highly personalized multi-channel programs to enhance HP customer experiences.

With an objective of growing HP's engaged customer base, you will work closely with stakeholders in Japan and within the International Customer Management team (Platform, Analytics, CRM, Data), to develop an ecosystem of automated touchpoints for HP's Japan customers.

You will join the International Customer Management team responsible for customer strategy, base value, monetization, and brand consideration. As part of Digital Direct organization, you will support strategic direct to customers transformation. You will be welcomed to HP, an innovative US$50bi company that keeps reinventing itself and is #1 in most areas it plays.

Scope:

• Support the development and implementation of HP Japan across customer integration, customer data mapping and enable effective use of CRM platform features to improve customer acquisition, customer value, growth and or reducing customer attrition and churn

• Deliver extensive and effective customer data integration in Salesforce Marketing Cloud by partnering with CRM data architecture, analytics and business stakeholders

• Act as the internal SME and advocate for CRM, Marketing Automation and Salesforce Marketing Cloud

• Collaborate and build strong stakeholder relationships and adopt cross collaboration across other relevant teams, functional areas, and external vendors

• Performing day-to-day management and implementation of the marketing automation functions in Salesforce Marketing Cloud, including Email, Push, SMS, Advertising Audiences, and form/webpage creation through CloudPages

• Maintain SFMC in APJ instance and processes to ensure data integrity and efficiency

• Build, test, deploy and execute highly personalized emails through end-to-end testing, HTML, and AMPscript

• Assist campaign specialists and stakeholders by troubleshooting issues with daily automations, campaign development queries, data complexities using SQL, as well as those identified during campaign build and testing

• Provide recommendations and improvements to generate increased performance from core KPIs such as acquisition and revenue drivers

• Implementation of testing and optimization strategies to provide recommendations and drive continuous improvements

Required Experience:

• 5-7 years relevant experience / flexible to fit the right candidate covering 80% of requirements.

• Business level Japanese and English is a must.

• End to end campaign management and delivery using Marketing Automation platforms such as Salesforce Marketing Cloud (preferred), including - planning, development, execution and performance - processes with internal and external parties involved, supervision and development of platform operation, management of campaign execution and automation resources and agency, best practices and budget.

• Experience leading the development and execution of personalized direct communication programs at scale through email channel and other inbound and outbound channels (onsite, push, in-app, SMS, digital advertising, call centers, sales reps, etc).

• Full ownership of data integration, campaigns and programs securing excellence in experience standards. Working with central and local stake holders, management of portfolio of initiatives and international email campaign calendar. Leadership of performance reviews.

• Experience creating highly responsive direct customer and communications. On direct marketing, on brand, on channel best practices with unique combination of creativity and effectiveness. Design background a plus. Master email marketing communications, comfortable writing and/or reviewing copy, HTML and AMPscript knowledge desirable.

• Project Management, involving handling multiple stakeholders across functions, geographies, and skills, combined with a business focused outlook.

• Strong data-driven mindset, with experience with SQL, with experience in campaign analytics and performance measurement. An understanding of data integration, data feeds and automation to enable campaign automation & personalization.

• Experience working with data analytics and post-campaign reporting to support the development and automation of dashboards, campaign analysis and stakeholder reporting.

About you:

• Business level Japanese and English is a must.

• You are a digital marketer with hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio and Content Builder.

• You are comfortable with complexities, enjoy working with multiple stakeholders and have the confidence to clearly communicate and drive discussions.

• You are an advocate of customer communication triggers and programs and have a knack for marrying customer data, marketing technology and business/customer needs to create a best-in-class customer experience.

• You are a strategic thinker with roll-up-the-sleeves attitude and obsessive approach to execution.

• You are passionate to test and learn, improve, get hands on data and discover customer, campaign insights.

• You take accountability and feel motivated with opportunity to get things done.

• You value an international dynamic environment, relationship with diverse stakeholders, partners and multidisciplinary teams.

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Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).